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Pioneer India
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Project
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Project
Neque porro quisquam est qui dolorem ipsum quia dolor sit amet, consectetur, … Lorem Ipsum is simply dummy text of the printing and typesetting industry.Symega Food Ingredients
ImageEdit was conceived as a growth hack and ended up being a profitable business unit in 9 months!
Project
Symega, a sister concern of Synthite Industries, is a leading Food Ingredients Manufacturer in seasonings, colours & flavours. With an R&D facility and a 150 MT/month (pilot) manufacturing plant, they ventured into Plant-based Protein Products space.
I was roped in to help with their GTM strategy & marketing activities. From June ‘22, I also assisted them with customer success initiatives & business development.
Highlights
- Created brand awareness using LinkedIn and automation
- Engaged an audience of over 30K in two months.
- Created over 60 Marketing Qualified Leads.
- Generated 10 Sales.
- Created a CRM (on Notion) to manage marketing & sales funnel in initial days to define pipeline before integrating into Symega’s CRM.
- Resolved process related challenges to reduce repeat sales order cycle by 60%.
Bose India
ImageEdit was conceived as a growth hack and ended up being a profitable business unit in 9 months!
The Story!
- Bose India was a wholly owned subsidiary of Bose Corporation with retail presence across India & a web-store. I started my career at Bose and worked across the country in various positions.
- Timeline of responsibilities
- HEG Coordinator (October 1, 2008 to February 16, 2011)
- I was responsible for the Hotel Events Group at Bose India, conducting roadshows across India to identify potential markets. The sales generated during and after the events helped sustain the operations, resulting in a business channel with a healthy return on investment.
- Handled the call-centre for Bose India, offering both sales (telephonic & online) and customer support with a 6 member team.
- Key Accounts: Was responsible for sales of specialty products (Aviation Headsets & products for musicians)
- Managed online sales from Bose India’s website.
- Retail Sales (June 1, 2007 to September 8, 2008)
- Worked as a retail sales person (Demonstration Specialist) at Bose stores in Chennai, Hyderabad & Delhi.
- Was responsible for revenue & store operations.
- HEG Coordinator (October 1, 2008 to February 16, 2011)
FlixStock
ImageEdit was conceived as a growth hack and ended up being a profitable business unit in 9 months!
The Story!
FlixStock proposed a novel, technology backed, solution for e-commerce imagery: create model imagery for any fashion accessory without an elaborate photo-shoot! However, there were high resistance from even early adopters as it would mean disrupting decades old process & entrusting a technology they do not fully comprehend.
To make the adoption smoother, we decided to break the offering and start with a smaller part which will have the least resistance – the post photoshoot editing, which was already outsourced by most companies.
A team member and I began working on branding and a website, launching the business within two months with a budget of less than $3,000. We employed frugal marketing and automations to generate great traction and start conversations.
Identifying the potential, a sales team was quickly assembled under Raman Singh and we scaled our sales & marketing outreach immediately. Within 6 months, ImageEdit was bringing in 5 figures (USD) every month and was doubling every quarter!
Wholesome Food Co
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The Story!
Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim. Aliquam lorem ante, dapibus in, viverra quisImage Edit
ImageEdit was conceived as a growth hack and ended up being a profitable business unit in 9 months!
The Story!
FlixStock proposed a novel, technology backed, solution for e-commerce imagery: create model imagery for any fashion accessory without an elaborate photo-shoot! However, there were high resistance from even early adopters as it would mean disrupting decades old process & entrusting a technology they do not fully comprehend.
To make the adoption smoother, we decided to break the offering and start with a smaller part which will have the least resistance – the post photoshoot editing, which was already outsourced by most companies.
A team member and I began working on branding and a website, launching the business within two months with a budget of less than $3,000. We employed frugal marketing and automations to generate great traction and start conversations.
Identifying the potential, a sales team was quickly assembled under Raman Singh and we scaled our sales & marketing outreach immediately. Within 6 months, ImageEdit was bringing in 5 figures (USD) every month and was doubling every quarter!