ImageEdit was conceived as a growth hack and ended up being a profitable business unit in 9 months!
Project
Symega, a sister concern of Synthite Industries, is a leading Food Ingredients Manufacturer in seasonings, colours & flavours. With an R&D facility and a 150 MT/month (pilot) manufacturing plant, they ventured into Plant-based Protein Products space.
I was roped in to help with their GTM strategy & marketing activities. From June ‘22, I also assisted them with customer success initiatives & business development.
Highlights
- Created brand awareness using LinkedIn and automation
- Engaged an audience of over 30K in two months.
- Created over 60 Marketing Qualified Leads.
- Generated 10 Sales.
- Created a CRM (on Notion) to manage marketing & sales funnel in initial days to define pipeline before integrating into Symega’s CRM.
- Resolved process related challenges to reduce repeat sales order cycle by 60%.
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