ImageEdit was conceived as a growth hack and ended up being a profitable business unit in 9 months!
The Story!
FlixStock proposed a novel, technology backed, solution for e-commerce imagery: create model imagery for any fashion accessory without an elaborate photo-shoot! However, there were high resistance from even early adopters as it would mean disrupting decades old process & entrusting a technology they do not fully comprehend.
To make the adoption smoother, we decided to break the offering and start with a smaller part which will have the least resistance – the post photoshoot editing, which was already outsourced by most companies.
A team member and I began working on branding and a website, launching the business within two months with a budget of less than $3,000. We employed frugal marketing and automations to generate great traction and start conversations.
Identifying the potential, a sales team was quickly assembled under Raman Singh and we scaled our sales & marketing outreach immediately. Within 6 months, ImageEdit was bringing in 5 figures (USD) every month and was doubling every quarter!
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